42.04.01 MA in ADVERTISING & PUBLIC RELATIONS

Specialisation: Managing Communications in a Globalising World

Study Mode: Full time

Duration: 2 academic years (120 ECTS)

Programme Overview

In our interconnected and globalised world, there is a rising demand for multi-skilled professionals talented in the areas of advertising and public relations, fluent in languages and cultures. The programme provides you with extensive professional training in advertising and public relations, aloow to explore the history, culture, geography and economy of the relevant countries. A distinctive feature of the programme is that it allows you to study modern languages in depth together with your major.

What You Will Study

Teaching is provided through lectures and classes.

Classes

· Mass media: theory and practice

· Fundamentals of management

· New technologies in advertising & PR

· Fundamentals of layout design

· Copywriting

· Fundamentals of marketing

· Big Data tools & techniques

· Audiovisual production

· Ethical & legal practices of advertising & PR

· Fundamentals of media planning

· Digital technologies in advertising & PR

· Fundamentals of marketing research

· Two modern languages

Lectures

· Trademarking, naming and branding

· The modern press office

· Non-media communications

· Fundamentals of advertising & PR consulting

· Project management in advertising & PR

· Design in advertising & PR

· Fundamentals of advertising & PR

· Business etiquette

· Fundamentals of media research

· PR & marketing campaigns

· Sociology of mass communications

Careers

Jobs directly related to your degree include:

· Marketing specialist

· PR specialist

· Media services specialist

Communications manager